Scaling Radar

Scaling Radar — August 3

2026-08-03

310 in scoring, 40 above the threshold.

Most interesting by stage

1. Loop Master™: Color Jam Sort (Pleasure City) — 14 days, already 31 countries, 1M+ installs, 630 reviews/day. A sort puzzle poured out wide from the start: US, GB, DE, FR, BR, MX, JP. The youngest title with real volume on the list — this is the beginning of the phase, not its middle.
2. Ocean Block Shoot (HM Games) — 18 days, 32 countries, top 6 in Greece, 1,200 reviews/day at 100K+ installs. Reviews are outrunning installs — the traffic is very fresh. A new publisher, hasn't shown up before.
3. Stack Smash — Block 3D Puzzle (Tripledot) — 21 days, 30 countries, top 11 in the US. Tripledot rarely tests small: if a title went into the US in its third week, the budget is already signed off. 100K+ installs — the rollout has only just started.
4. Royal Smash! (Cypher Games) — 34 days, and it's the only title today that is moving noticeably on both platforms at once. Holding top 1, bought up Europe (BR, DE, IT, NL, PT, IE, NZ, PE) — it has come out of its Turkish-Asian core into tier-1. Not "early," but the phase is in full swing.
5. CubeAway — 3DPuzzle (GOODROID) — +11 countries, top 1 for the first time (Sweden). The new geos are all Asian: JP, KR, TW, TH, ID, PH, MY, SG. A classic second wave — they took Europe, now Asia. Age 143 days, caught in the middle.

Movement

Publishers

Rollic — two moves in a day (Car Lot Management + Car Sort). A portfolio salvo, the publisher is what to watch.

GOODROID — CubeAway on both platforms plus Bus Traffic Fever! (46 countries, top 1). Two titles, both wide.

VoyagerOne — Police Chief at top 1 and Hollywood Merge (42 countries, top 2). Holding pace for a second week.

Oakever — four titles in view (Meowdoku, Amaze GO!, Paint by Number, Zen Color), but no new entry points — milking the catalog.

Noise

The rest of the new entries are one country and around zero reviews/day: local spikes in SA, AR, AU, KR. Nothing to take from them.

_Deltas are over 3 days, not over a day._


Scaling Radar — the money, August 3

Who on today's list is actually paying back their buying. We look at the Top Free × Top Grossing pairing: high in both — the traffic pays off; high only in Free — either it's early, or it's in the red.

Paying back

Anomalies

Just Desserts: Merge & Story (Century) — only 100K+ installs, but Grossing in 43 countries and top 20 in India. Grossing is far wider than installs: a narrow audience with a high check. Century found the payers before it started buying volume — this pattern is usually followed by sharp scaling soon after.

Dynasty Warriors: Overlords (NEOCRAFT) — 5 days from release, 10K+ installs, and already Grossing #7 in Vietnam, 22 countries. Midcore ARPU at launch: a lot of money per player, few players. Not our profile by genre, but useful as a reference point on Asian monetization.

Pouring it out for nothing, or living on ads

What this means

The gap between Free and Grossing splits today's list in half. Young titles (Loop Master, Ocean Block Shoot, Stack Smash — all under a month old) are forgiven for having no grossing, they simply haven't gotten to monetization yet. But titles older than four months with millions of installs and an empty Grossing — that isn't "early," that's a chosen model: ads instead of IAP. Their ceiling is visible in advance, and the only way to scale them further is through volume, not the check size.

_There are no dollar revenue estimates here — only what the stores themselves show._

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